This is seen on the artwork of the DVD cover with the statement, 'A WAY OF LIFE' suggesting that either being a Mod or a Rocker is like that of following a religion. Exploring the artwork further, the inclusive pronoun use of 'we' indicates the togetherness of the 'gangs', evidencing the youth representation of almost replacing birth families with a group of Mods or Rockers. Marginalised on the right of the DVD cover stands Jimmy, the centralised character of the film. From this imagery, a Mod youth subculture can be identified from the costume. Fashion adopted a smooth, sophisticated look with included thin ties and button down collar shirts. The military Parka was also seen as a traditional item of clothing, defining a Mod suggesting their proud British background status. This is furthermore supported with the blue, red and white colour scheme representing a youth subculture group exclusive to Britain. Moreover, the Q in 'Quadrophenia' is symbolised with the Royal Air Force roundel. This was used in pop culture, being associated with pop art in the 1960s and being used as a personal signature of the Mods style. The roundel also became part of the pop consciousness when the British rock group, The Who wore RAF roundels as part of their stage apparel at the start of their career in 1964.
The DVD cover therefore interlinks with the soundtracks within the film, being endorsed by The Who. Although, the Mods didn't listen to Rock, a prominent Mod first managed The Who therefore constructing a Rock Opera album from the original Quadrophenia. The score was written pre-film being recorded from 1962, 17 years earlier than the film release. The music follows the narrative of the film, linking with the title of the film 'Quadrophenia'. This concerns the four distinct personalities of Jimmy, with the song describing how he angrily deals with several individuals in order to identify the 'Real Me'. The film is set in 1964, with Jimmy being disillusioned by his parents and a job as a post-room boy at an advertising firm. A bank holiday weekend provides an excuse for the rivalry of the Mods and Rockers to go ahead, as they both descend upon the seaside of Brighton, leading to the arrest of Jimmy. Back in London Jimmy becomes increasingly depressed, being thrown out of his house by his mother, quitting his job and finding out that his crush is the girlfriend of his friend, Dave.
When analysing a short extract from the film, you are able to see how youth cultures are represented in Quadrophenia. In the initial soundtrack, the 'Real Me', a variety of youth culture representations can be depicted from the lyrics. Firstly, 'I said I'm crazy, ma, help me!' represents the youth as being damaged. Asking for help would suggest that something is wrong and crazy further suggests that the youth have been affected with insanity. This is a negative representation of youth as the use of the word 'crazy' may be used as an insult to describe someone. Next the lyrics identify the youth as victim. 'She said, I know how it feels son cos it runs in the family'. This implies that the youth have no escape from the negative stereotypical view possessed by others however, this allows the audience to feel sorry for adolescents. Finally, the lyrics also suggest that the youth are alienated from society. This is seen with the repetition of the line 'Can you see the real me'...preacher, doctor, mother. This presents connotations of no one listening to the youth, having to repeat the question numerous times to different associates therefore, referring to isolation of the youth. Furthermore, inimical representations are shown with the use of explicit language, adopted by Jimmy when communicating with both the Mods and Rockers. This could therefore represent the youth as ungrateful, showing a lack in the appreciation of their peers.




Finally when considering the editing, only jump cuts are used. Using only the singular edit could suggest the singular identity of either a Mod or a Rocker. From the opening sequence the presumption of Jimmy changed from seeing him to be an unique individual to someone whom, fell into a mass group, following fashion and material trends. Hence, the youth culture could be identified as a stage of identity, feeling as though they have to clearly fall into the group of either a Mod or a Rocker.
To summarise, youth culture is generally portrayed in a negative light, presuming adolescents to be anti-social and violent.These assumptions are represented in 'Quadrophenia' however, this film was based on the May Bank holiday riots and therefore, sampling a bias event. Furthermore, 'Quadrophenia' illustrates the youth to have a loss of identity, showing Jimmy falling into the generic characteristics of the Mod lifestyle re-leaving the character of any individuality.