Tuesday, 18 March 2014
Friday, 14 March 2014
Final Magazine Advertisement
Having edited my first draft of my magazine advert, I received further feedback on a range of newly edited adverts. From this I collected responses from a set survey asking questions about preferences on certain areas of my magazine advert such as; colour and different font types. Thus, my audience research helped me decide on a final print text. My decision was also made by receiving initial feedback on my digipak draft, enabling the artwork of my digipak to be reflected in the magazine ad in order to promote the image of my digipak to my intended audience, implementing the digipak artwork in their head. I feel having changed the colour scheme, adding in an area of monochrome, has helped add to the effectiveness of the injection within the dolls face by making it stand out and visually show the negative effect it has on the girl, being represented by a lack of colour. The area of light trails on the left hand side moreover represents that visually of a scar. This has therefore been included to show the damaging effect of the girls alcohol and drug addiction, harming her both mentally and physically. Finally, having added logos relating to the same genre as my Indie Pop band, increases the realism of my magazine ad, along with relevant quotes and purchasing platforms, connotations of which are seen on magazine advertisements in the music industry.
Tuesday, 11 March 2014
Theories
Althausser
Althusser used the term interpellation to describe the process by which ideology, embodied in major social and political institutions, constitutes the nature of individual subjects' identities through the very process of institutions and discourses of 'hailing' them in social interactions.
Barthes (Death Of The Author)
"The Death of the Author" is a 1967 essay by the French literary critic and theorist Roland Barthes. Believed that the audience create their own meanings so texts are always unstable and open to question - depending on the impressions of the reader
Barthes (images reinforcing cultural myths)
This is the way that media representations relate to the broader cultural myths and belief systems. For Example, does the way you've represented males/race/class/age reinforce or challenge any cultural myths?
Mulvey
The gaze is a Feminist theory developed to highlight the power imbalance between men and women analysing the way men see women, the way women view themselves and other women. The theory suggests that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle.
Winship
The notion of complicity is about us being prepared for the reward of gratification, to recognise the ideal version of ourselves despite the anxiety this may cause.
Althusser used the term interpellation to describe the process by which ideology, embodied in major social and political institutions, constitutes the nature of individual subjects' identities through the very process of institutions and discourses of 'hailing' them in social interactions.
Barthes (Death Of The Author)
"The Death of the Author" is a 1967 essay by the French literary critic and theorist Roland Barthes. Believed that the audience create their own meanings so texts are always unstable and open to question - depending on the impressions of the reader
Barthes (images reinforcing cultural myths)
This is the way that media representations relate to the broader cultural myths and belief systems. For Example, does the way you've represented males/race/class/age reinforce or challenge any cultural myths?
Mulvey
The gaze is a Feminist theory developed to highlight the power imbalance between men and women analysing the way men see women, the way women view themselves and other women. The theory suggests that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle.
Winship
The notion of complicity is about us being prepared for the reward of gratification, to recognise the ideal version of ourselves despite the anxiety this may cause.
Thursday, 6 March 2014
Tuesday, 4 March 2014
Monday, 3 March 2014
Magazine Advertisement
For my magazine ad, I have taken my digipak cover and aligned it central on the advertisement. This allows the audience to identify the imagery of the album, becoming familiar, and therefore being able to recognise it. However, this has been slightly altered so that the band and album name have been removed for the digipak and instead been enlarged at the top of the magazine ad. This has been done to indicate the significance and importance of the text, as the eye typically reads down a page. When editing, I tried out a variety of different colour filters, monochromatic, saturated, along with a mixture of different textures. This allowed me to experiment, seeing what I felt worked and didn't so well. Within my different drafts, all included the typography 'new album - out now'. The inclusion of the word now indicates the urgency of purchasing the digipak along with the feeling of missing out if not. Apart from this I tried out a range of different settings, including logos, dates and ruled lines to add a professional touch to my basic layout. Hence, for my first draft I have decided to go with the bottom left image as the striking colours make it eye catching to the audience, along with the colours representing the modernity and beat of the Indie Pop genre. I further feel that bright colours appeal more to a younger, youth audience, in opposition to the elderly who are associated with less vibrant colours.
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