Friday 27 September 2013

Development of ideas

From our initial idea of a narrated illustration of a broken relationship, we have decided to change our storyline to that of a person who is hooked, instead of on a person, but to alcohol and drugs. This therefore, contradicts the traditional idea of a relationship break-up, but alternatively relates to extreme consequences of thus eventuality, creating a controlling addiction. Furthermore, we have desputed that the majority of our music video will be in black and white, therefore acting as a signal of the past however, the alternative stop-motion instalement, will be photographed in colour consequently, representing the present and also reflecting moments of happiness. When generating intertexual references, the music video 'A-Team' by Ed Sheeran acts as an influence for our music video, devising the use of a black and white filter over the entire sequence. Not only this but, the synopsis of the video is also likewise to themes which in turn, we idealise to use. Additionally, 'Flashing lights' by my previously studied artist, 'Chase&Status demonstrates a video compiled around the subject of alcohol and drug addition. This has thus, impressioned our music video with the use of a red filter. This is an effective approach, using red to symbolise the danger of alcohol and drug abuse.  Finally, an effective shot used, is a low angle 360 Arc. Personally, I feel this represents the absence of the mind due to the spinning sensation of which the shot produces. Moreover, this is present too in the 'Shrooms' trailer, used to illustate insecurity.

Noticeably, there are certain motifs that run through videos surrounding drugs and alcohol. Firstly, the idea of reflection is common. Both videos having discussed above, witness shots of dirtied mirrors, possibly representing the lack of self understanding. Not only this but, a bird's eye view shot is used to capture a figure underwater, regularly within a bath tub. This can be seen in music videos such as 'Damage' by Fit For Rivals, which encompasses the idea of drug taking therefore, being used to symbolise entrapment within a vicious cycle. This may also be noticed in a more subtle way, through the use of small, claustrophobic spaces. These common conventions will furthermore act as domineerig shots within our music video. Finally, the theme of depression is always withstanding in music videos sounding the consumption of drugs and alcohol. This may be the initial cause or ultimately the consequences of such actions. This can be seen in the music video, 'Everybody's Fool' by Evanescence when the teenage girl is frantically scribbling away on the face of a female image within a magazine, possibly representing the distancing of herself from others.

On the other hand, we also hope to dress our main casting actress in th usual stereotypically clothing associated with 'druggies' or 'alcoholics. This will consist of the female who is pale in face with smudged mascara thus, portarying a individual who is physically suffering from a deficiency in health, having lost all care. In addition, the clothing of the girl will be ripped, representing a hassled and damaged past that is being carried through to the present in a mental state of mind.

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