Font experiments

Here I have been experimenting with fonts for our album artwork. When analysing other 'Indie Pop' artwork, the majority of the typography has been presented in a sans-serif typeface. However, here I decided to experiment with both typefaces against one another to see which projected itself as most effective. For this, I feel that the sans-serif font appears more modern hence, fitting with our adolescant audience to a greater extent. Having decided this, I went onto looking at more artistic sans-serif fonts.

 

The first font I decided to look at places the name of the band in captial letters. This initially promotes the name of the band as being important. Further, this could present connotations of the band being loud and therefore, proud of their music suggesting strong characteristics. The modernity of this font also immediately stands out, fitting the audience for our band, 'You Are The Empire'

 

 

The next font I chose to look at differs quite greatly from the appearance of the first. Using individual square blocks to made up each letter, suggests that the letters are breakable. This therefore indicates the delicate nature of our female character in our music video, 'Love Diamonds' . This could additionally depict our 'Broken' society, with a widening gap between the behaviour of youths today and the morals and beliefs of the elder generation.

 

 

The next font shows a patterned sans-serif typeface. Having compared this to the above, I feel that this would not be the best typeface to represent our band as I feel this font would appeal better to a younger audience.

 

 

This font appears to be more simplistic than the others I have looked at however, connotations give that the band is natural. By this I refer to the solo production by the band, singing, producing their own backing music and writing their own songs. This font additonally matches that of the album; 'Greatest Hits' by Scouting For Girls, creating links between to bands of the Indie Pop genre.