Audience Research

To collect audience research results, I created a survey on Survey Monkey and posted it onto an online forum. For this, I created an account for the 'The Feeling Offical Forum' where I posted up my survey for a fan group of the Indie Pop band, 'Scouting For Girls'. Here I designed a survey, compiling an image of a 'typical' Indie pop band fan.

From my results, responses were evenly collected from both genders. Most of the results were collected from our age targeted audience, this being 16-20 year olds. However, some responses were also collected from the age category of 21-25, but to a lesser extent. 

The next question again, was quantitive. This was a rather broad question asking; 'what music genres do you enjoy?'. From the results, a wide selection of music genres were selected however, these were as I expected, having no 'typical' Indie pop fan enjoy completely opposing genres such as; Blues, Classical, Country or Jazz.

Since the costume of our 'typical' Indie pop fan has been profiled, determined by the clothes worn by Indie Pop musicians, a question was asked; 'what is your typical dress?' to see whether our underpinning assumptions were correct. From our results we were able to see that we were correct, having the majority of fans wear denim or any other type of shirt, followed by patterned tops likewise to musicians such as Bastille and Scouting For Girls. 

From research, it was said that Indie Pop fans enjoy going to music festivals. Again, we wanted to see if the stereotypical assumption was right in accordance to our own audience. 'How often do you go to music festivals?' received a split in results. The majority, 67% said that they went to music festivals a couple of times a month. This is typically what we expected to see however, the remaining 33% said that they only went once a year. Therefore, this splits the Indie Pop audience, suggesting that it cannot be assumed that the 'typical' fan regularly goes to music festivals. 

The next question asked was a qualitive question, where the audience had to reply in their own words.  It is assumed that the 'typical' fan enjoys their music and socialising with likewise groups of individuals. From our results, most of the people asked would fit into this stereotypical assumption, with most results including the words; 'music', 'partying' and 'mates'.

For our music video, a narrative structure was chosen due to our audience preferring this over a performance or concept-based music video. 100% of our individuals agreed with each other that this is what they would like to see therefore, for the successfulness of our music video we went with our audiences preference.

The next question, again was related to decisions reguarding our music video. The question asked related to the colour of our shots. The choice given was colour, monochrome or a mixture of the two. The results revealed that our audience prefer both colour and monochromatic productions. This is therefore applied in our music video, distinguishing colour between the past and present tense.

 Following, we were curious whether our audience wanted to see the band in their music video. From analysing a variety of Indie Pop music videos, it was evident that there wasn't a theme for whether to include the artist or not. Our audience were split on opinions however, the majority of votes concluded that the artist wasn't necessarily needed in our music video.

Finally, when considering a topic for our music video, we didnt know whether it would best be related to individuals or contradictory to their lives. Therefore we asked; 'Would you prefer the subject in a music video to be relevant to you?' Along with the answer no, we offered the choice of preferring the music video to relate to society. From our results it was noticeable that our audience wanted a realistic storyline however, this was to be related to society. Hence, we chose a storyline consisting of alcohol and drug abuse, something which is hidden, but at the same time still happening unknowingly in society.