Tuesday 17 December 2013

Scouting For Girls album artwork

 
Here, I will be analysing the album artwork of an Indie Pop band, Scouting For Girls. The artwork uses the rule of three composition, having the mountainousness landscape and typography in the top third, followed by the male figures in the middle third, to which I presume to be the band members, and the walkway in the bottom third. Having the figurative images in the centre of the artwork, helps attract the eye of the audience to the main image upon the cover. Superimposition has additionally been used to superimpose the walkway and figures onto a photographed background. This is noticeable, with a base of black and white, almost acting as sketched images. I feel this imagery has been used in order to portray the light-hearted atmosphere of the Indie Pop genre, along with the sense of community it provides with other individuals. When considering the typography, this is seen to be set central in a large sans-serif font. The use of a sans-serif font represents a modern text in contrast to the formality of the serif font, which is used in mediated items such as newspapers. The size of the text further establishes the bands name, making it easy to distinguish whom the album is by, with the colour white having been chosen as a contrasting colour to the background of the artwork enabling the typography to stand out.
Next, when looking at the back of the album, you are able to see that the landscaped imagery has consistently carried through. However, this time if you were looking at the rule of three from a vertical perspective, you are able to see that the bar code and young boy are set in the right third, and the main text of the song titles in the centre third. Again, this has been done to set emphasis on the most important part, upon the back of the album. Likewise to the front, the typography has remained co`nsistent, considering both the colour and font type.
Here, I will be looking at another album by the band, Scouting For Girls, The Light Between Us. Likewise to the above album, the artwork is simplistic, with the dominant image in the central third of the cover. With this album, there is a bold relationship between the title and the artwork. Again, the typography is in a sans-serif font, due to this font being more modern, with its more regular appearance on magagine covers. This font has been capitalised, aligining central, in a dark opposing font so that the typography makes a clear statement on the album cover. Corresponding to the Greatest Hits album, primary colours have predomintely been used as well as naturally occuring images, such as sunlight and seas in order to show the do it yourself attitude of the Indie Pop genre.

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