Theories

Althausser
Althusser used the term interpellation to describe the process by which ideology, embodied in major social and political institutions, constitutes the nature of individual subjects' identities through the very process of institutions and discourses of 'hailing' them in social interactions.

Barthes (Death Of The Author)
"The Death of the Author" is a 1967 essay by the French literary critic and theorist Roland Barthes. Believed that the audience create their own meanings so texts are always unstable and open to question - depending on the impressions of the reader

Barthes (images reinforcing cultural myths)
This is the way that media representations relate to the broader cultural myths and belief systems. For Example, does the way you've represented males/race/class/age reinforce or challenge any cultural myths?

Mulvey
The gaze is a Feminist theory developed to highlight the power imbalance between men and women analysing the way men see women, the way women view themselves and other women. The theory suggests that an audience are forced to view the text from the perspective a heterosexual male, films constantly focus on women’s curves and events that happen to them are portrayed at a male angle. 

Winship

The notion of complicity is about us being prepared for the reward of gratification, to recognise the ideal version of ourselves despite the anxiety this may cause.