G324: Audience Profile Research Task

When considering my favourite music category, this would fall into the Drum and Bass genre. Be. The genre is characterized by fast breakbeats (typically between 160–180 beats per minute,  occasional variation is noted in older compositions), with heavy bass and sub-bass lines. Below, I will be creating three artist profiles on some of my favourite artists, whom fall into this category

Netsky

Netsky, is a Dutch Drum and Bass producer, layering music with many instrumental layers and frequent vocals. Netsky is not only a musician but also, a songwriter, audio mixer, record producer and a DJ.

'Netsky' was the self-titled first album from Belgian drum & bass musician Netsky, released in the year 2010. The album primarily features drum and bass tracks, with various vocalists such as Darrison and Jenna G. 

Following the success of 'Netsky' a second album was released in 2012, entitled '2'. This was released either as a digital download, CD or Vinyl.  '2' increased the popularity of the artist, peaking at number 1 in the Belgium charts, offering development on previous songs by the artist.

Below, I present a youtube link for the song 'Puppy', which appeared on the second album '2'. This was shot and directed by Andrew Attah, being filmed on location in Mid Wales. 
















The artist also promotes his own website, offering live information updates as well as adverting for upcoming releases and tour dates. Being part of Hospital Records, an independent record label based in South London, a link is provided to promote festivals including the artist alongside other Drum & Bass artists. The website also includes a range of social media platforms such as Facebook, Twitter  and youtube so the audience can interact and hopefully develop support for the artist.

Alongside technological promotions, Flyers are further used to aid live music concerts. I feel the visual images reflect the genre of music by typically showing raves. This is the atmosphere expected and therefore, supports the heavy bass lines present. Not only this but, typically the prime colour is seen to be black. I feel this represents night, creating associations with the time of day of which raves exist.

Sub Focus


Nick Douwma, better known as Sub Focus, is an English electronic music producer. Occupations include the artist being a musician, songwriter, audio mixer, record producer and DJ. Sub Focus is signed to two record companies; Ram Records (being a UK independent record company, specialising in Drum&Bass) and OWSLA (being an American record label owned by Sonny Moore).



The artist has released to date, one début album self-titled; 'Sub Focus'. The album primarily features drum & bass tracks, however there are tracks showcasing dubstep, electronic, house and trance music elements. Moreover, Sub Focus plans to release a second album in the current year, 2013. I feel the album cover represents the music of Sub Focus well, due to the range of colours acting as the variety of different beats within the Drum&Bass genre of music.

Although, only released as a single, my favourite song 'Tidal Wave' featuring Alpines, was the highest single released by the artist peaking at number 12. Though, this recently changed when the chronological single 'Endorphins' was released, hitting number 4 in the UK singles chart. 




The artist also has his own website. This communicates current news and advertisements for upcoming live events. A wide variety of social platforms are also Incorporated such as Facebook, Myspace, Twitter, Youtube, Soundcloud, Instagram and Google Plus. This allows the artist to be promoted in a variety of ways, advancing a positive spread of word of mouth. The website in addition, promotes sales by giving opportunities to the audience to buy past and present singles off the media platform of itunes.