What is a music video?

'Music video is not primarily a commodity form but a promotional one' - Goodwin 1992 '

A short, moving image product, shot for the express purpose of accomponying a pre-existing music track, usually in order to encourage sales of the music in other formats - Fraser 2005

'They now provide pictures for songs in our heads. Goodbye imagination...all kids have to do is watch and listen, stare straight ahead. No need to think, to embelish, to create, to imagine. The electric fix is in' - Saltzman 1984

What is a music video?

1. Part of a construction of the image of a particular band or performance (constructing stardom)
2. A creative artefact
3. Marketing for other media products such as films (eg. 'Rule The World' by Take That, promoting the film 'Stardust')
4. The main reason music channels exist 1981 - The launch of MTV. The very first music video shown was 'Video Killed The Radiostar' by The Buggles