Theories of Goodwin

1. Music videos demonstrate genre characteristics (eg: Stage performancs - metal video or Dance routines - girl/boy bands)

2. There is a relationship between lyrics and visuals

• Illustrative - Lyrics that relate to a visual story
• Amplifying - An added meaning to the lyrics through visuals
• Contradicting - Lyrics and visuals which do not match

3. There is a relationship between music and visuals (again, either illustrative, amplifying or contradicting)

4. The demands of the record label will include the needfor lots of close-ups of the artist and the artist may develop motifs which recur across their work (a visual study)

5. There is frequently a reference to the notion of looking (screens within screens, telescopes etc.) and, particulary voyeuristic treatment of the female body.

6. There is often intextual reference (to film, TV programmes, other music videos etc.)

7. A music video is either;

• performance-based
• narrative-based
• concept-based