G324: Audience Profile Research Task

Chase & Status

Chase & Status are a British Electronic music production duo composed of Saul Milton and Will Kennard. Having being part of several record labels, including UK operated Ram,Vertigo and Mercury as well as American managed Roc Nation, Chase & Status have won multiple Drum&Bass awards.

Chase & Status realised their debut album in 2008 entitled; 'More than Alot'. Since than the artist have released follow on albums; 'Against All Odds' (2009), 'No More Idols' (2011) and the most recent 'Big Man'.  Since 2007, the duo have been nominated for 16 awards, winning the total of 7 awards including; Best Producer, Best Live Act and Best Album.

Due to Chase & Status becoming a pioneering force within the Drum&Bass industry, a bulldog has been used as artwork on their album 'No More Idols' to represent power. The bulldog is also a popular symbol of determination and strength representing the artists furthermore, in an identical way. In addition the bulldog is commonly used to represent Britain due to it commonly being associated with Winston Churchill during the war. This therefore, could be used to symbolise the origin of the artists.

My favourite track from this album is 'No Problem', produced by Alice Ceresole and showing visual production by The Light Surgeons.

Chase&Status also have their own official website. This offers multiple media platforms including, Youtube, Facebook, Twitter, Soundcloud and Spotify. The purpose of these enables various promotions through social networks, contributing to a spread of advertising for the duo. Along with videos and photos creating a star image of the duo, news allows the audience to keep up to date with the latest movement of the artist. Also, the website allows the audience to buy tickets, albums and DVDs offering multiple choices of purchase therefore, giving the buyer freedom of choice. Futhermore, the website allows you to change the colour scheme of the page, enabling the audience to have personalisation when using their site. Finally, the website is very effective when advertising their image, using the bulldog as their key identity point.

Likewise, with their advertising material, Chase&Status keep with their symbolic bulldog as well as keeping their colour theme constant, contrasting yellow against black. I think this works when representing the music of the duo, showing the too opposite ends to the genre, Drum&Bass.