Music Videos

This music video, 'Could This Be' by Noisia is very effective. The animated video shows an aeroplane travelling throughout the song, being synchronous with specific beats. For instance, this is seen at the start of the music video, when a heavy beat drops and the plane is seen to crash through, what I would interpret to be glass. As the plane is travelling it is witnessed to be falling apart before another plane is postioned, changing the scene from sky to land. Again, the plane is seen to crash synchronous with heavy beats leading up to the mass explosion at the end of the song. Another reason why I feel this video is successful is due to the age of technology. With this video being released a year ago, this means that the video-game representation is a frequent site to the band's target audience. However, the downside to this, I feel is the missing site of the band itself, loosing connections with the audience.
 At the very start of the music video, 'Better Energy' by Moones, there is diegetic sound as a man is seen clambering amongst objects in the ocean. This soon changes, when the starting beat of the song drops, leading to a change in location. At this point emphasise is placed on the image of the band, sebcluding them to a single island. From this point on, a combination is seen between animation and reality, captivating the audience with unrealistic scenarios. However, I feel this keeps the audience interested due to the extraordinary realm of occurrences. At the end of the video, following Todorov's theory, equilibrium is again reached by showing forms of death, like that at the start of the music video.
 Subtitles begin by presenting 'Easy Way Out' by the artist Gotye. Again, like the music videos above, this appears to be highly animated, even including the artist as an animated character. This music video I feel is very effective in creating connections with the audience due to focusing around a daily routine, something which everyone can easily relate to. Towards the end of the music video, death becomes the central theme therefore, interlinking with the aesthetics of the song, death being the 'Easy Way Out'